24 November 2008

Marketing During a Recession

JWT, from New York, is launching a series of research papers that will examine consumer attitudes and behaviors during a recession and dissect what they mean for marketers.

The following paper—a short audit of existing thinking on the topic of marketing during a recession—is a synthesis of historical and current material published by ad organizations, marketers, journalists and research and consulting companies based on findings from past recessions. It highlights key recurring ideas about why marketers should continue to spend during down times and strategies for how best to go about it.

Read the entire paper at http://www.coffeeanddonuts.co.in/

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