The Prepared Mind

Responding to our bank of "Insights and stimulus from everywhere" Amudham Balakrishnan, Fortune, Mumbai finds something he feels he may use in an ad one day.

The Prepared Mind

Monica’s super clean obsession hilariously brings out the hidden “control freak” side of the other wise normal individual. A refreshing idea for a cleaning product waiting to be taken?



And the effect our “ super-cleaner “ has on people living with her!

The Prepared Mind

In continuation of our series, The Prepared Mind.

Two wonderful insights and two readymade ads. This time from FRIENDS.

1) Girls fantasize about their wedding dress long before they actually get married!



2) There are times in our lives when we bolt the door on a relationship, locking away our emotions– and sometimes we let them back in! What a wonderful way to look at locks.




If there are any FRIENDS fanatics out there, do write about your favourite scenes... anything that made you think "Hey, I must put that in an ad one day!".

The Prepared Mind: Insights are everywhere, are we looking?

INSIGHTS! Easily the most used, misused, abused word in advertising! Perhaps the one question most often asked is, "achcha, you have any insights on...?"! But where on earth do you find them? The question really is, Are you looking? All the time?

"In the Field of Observation, Chance Favours the Prepared Mind" said Loius Pasteur. It really is no different in the field of advertising!

We start a series here, The Prepared Mind, jotting down stuff we see today, for use some day.

To start off, a couple of scenes from Seinfeld: a delightful moment while buying something expensive, and some post-purchase satisfaction.