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24 November 2008

Marketing lessons from Barack Obama

There have been a flurry of articles on the marketing lessons to be learned from the American President Elect Barack Obama. Here is a sample.

Obama's Seven Lessons for Radical Innovators by Umair Haque

How Better Marketing Elected Barack Obama by John Quelch

How Obama Became CEO of the USA-- and What it Means for CEOs Everywhere by Bill Taylor

Barack Obama's Victory: Three Lessons for Business by Jack and Suzy Welch

What Marketers can Learn from Obama by Al Ries

Ten marketing lessons from the Barack Obama Presidential campaign by David Meerman Scott

10 lessons for marketers from Barack Obama by Vijay Sankaran

Email Marketing Insights from Obama and McCain by Morgan Stewart

Here's a tongue-firmly-in-cheek response to these articles!
I Also Want to Write About Barack Obama by Mythili Chandrasekar





Posted by Sudarshan at 10:42 AM
Labels: Marketing lessons from Barack Obama

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Anupama Koppar, JWT Delhi
Aparna Jain, JWT Kolkata
Atika Malik, JWT Delhi
Jayanarayan, JWT Bangalore
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Shaziya Khan, JWT Mumbai
Subhra Ghosh, JWT Chennai
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Some JWT Planning articles

I Also Want to Write About Barack Obama
10 reasons why brand building is the hottest business in the subcontinent
Chakra Watch:Looking at India through Brand Chakras
Retail Trends
Brand Racism
FaceBook and Corporate Networking
Gentlemen, the brief is showing!
The future of strategic planning
The Ubiquity of Advertising

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Charles Frith
Haidong Guan
Ian Macdonald
Mythili Chandrasekar
Rajesh Nair
Senthil Kumar
Shweta Khosla