Cannes 2010 - Winning Case Studies from JWT (Part 3)

Picking up from the 'Believe' campaign from Christmas of 2008, Macy's along with JWT NY, unveiled their 2009 Christmas campaign not by creating just another commercial but by going beyond the confines of conventional advertising and creating a property that has the potential to become a Chirstmas holiday ritual.

Cannes 2010 - Winning Case Studies from JWT (Part 2)

Continuing our tardy updation of JWT's winning cases at Cannes.
Here's another one from JWT Italy for Heineken. They tackled the lack of beer consumption (and hence lack of interaction with the brand) during Valentine's Day with the introduction of a truly innovative product: Beer Gloss.

Cannes 2010 - Winning Case Studies from JWT

With more posts to come , here are two winning campaigns by JWT Italia and Capetown.

Heiniken - Auditorium by JWT Italia

Taking Consumer Engagement to the next level , the campaign idea by JWT Italia truly did made its Target Audience spend quality time with their favourite beer - Heiniken.

My First Book by JWT Capetown

The campaign not only instills the importance of ‘going green’ but it also contributed to the education of many underprivileged kids around the world.