16 September 2010

Cannes 2010 - Winning Case Studies from JWT (Part 3)

Picking up from the 'Believe' campaign from Christmas of 2008, Macy's along with JWT NY, unveiled their 2009 Christmas campaign not by creating just another commercial but by going beyond the confines of conventional advertising and creating a property that has the potential to become a Chirstmas holiday ritual.

01 September 2010

Cannes 2010 - Winning Case Studies from JWT (Part 2)

Continuing our tardy updation of JWT's winning cases at Cannes.
Here's another one from JWT Italy for Heineken. They tackled the lack of beer consumption (and hence lack of interaction with the brand) during Valentine's Day with the introduction of a truly innovative product: Beer Gloss.