"Trendy" India

Trends can be described as ongoing cultural movements or developments. To continuously stay relevant, brands need to be cognizant of cultural movements that their consumers are part of. Planners from JWT India, along with Ann Mack, Director of Trendspotting, JWT NY, in their effort to help their clients stay relevant in a burgeoning marketplace have identified Indian-metro-specific trends that are shaping the Indian consumers in metros and tier 1, tier 2 cities. The chosen trends focus on the fall-outs of new urban lifestyles, delayed marriages, and new codes of moral conduct.
While identifying these trends is important, it is equally important, if not more, to understand the various drivers of the trends, their significance and their relevance to brands, the players involved in the trend and its potential implications.

For details on the trends, a presentation or a session over coffee and donuts, to discuss how these trends may add value to your business through new product and service ideas, communication ideas or even packaging and SKUs, contact:
Shujoy Dutta [Delhi]
Navonil Chatterjee [Bangalore]
Shaziya Khan [Mumbai]
Mythili Chandrasekar [Chennai or Kolkata]

Anxious India

Atika Malik, Senior VP and Executive Planning Director, tells us how JWT is tracking consumers' anxiety in India along with Millward Brown.

A proprietary JWT study, Anxiety Index was started to track the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety.

JWT partnered with Millward Brown to understand the drivers of the Indian consumers' anxiety. In its study, JWT India and Millward Brown focused on three major cities in India. Five hundred adults aged 18-49 from Delhi, Mumbai and Bangalore were interviewed face-to-face about their anxiety levels and anxiety drivers. The study examined safety and security concerns—the threat of terrorism, military hostilities, crime, etc.—and economic worries such as the cost of health care, the cost of living and job security. The study also takes a closer look into how different categories are being affected by the recession, including FMCG, consumer durables and services.

Click here to view the findings of the study and its implications for brands.

JWT India - Thompson Social wins a silver at the Asian Marketing Effectiveness Awards for The Red Ribbon Express

The Red Ribbon Express – Uniting India Against AIDS
Zindagi Zindabaad!

The Red Ribbon Express is a ground breaking, ambitious campaign that aims at changing the current HIV and AIDS scenario in India on an epic scale. An empty shell of a train has been transformed into a unique multi-media world of behaviour change communication that cuts across deeply rooted ideological and geographical boundaries.

The in-train communication takes the audience through an engaging interactive experience with a range of multimedia devices to induce self risk perception, persuade in favour of counseling and testing and creates a positive social environment for care and support to people living with HIV.

Flagged off on World AIDS Day 2007, the train is on its journey traversing 27,000 kms, halting at 180 stations over a period of 365 days luring millions of Indians to the largest mass mobilization campaign and perhaps the most unique in the world.



JWT - Thompson Social is privileged to have been behind this prestigious, pioneering endeavour.


Read more details at http://www.coffeeanddonuts.co.in/