22 August 2007

The Prepared Mind: Insights are everywhere, are we looking?

INSIGHTS! Easily the most used, misused, abused word in advertising! Perhaps the one question most often asked is, "achcha, you have any insights on...?"! But where on earth do you find them? The question really is, Are you looking? All the time?

"In the Field of Observation, Chance Favours the Prepared Mind" said Loius Pasteur. It really is no different in the field of advertising!

We start a series here, The Prepared Mind, jotting down stuff we see today, for use some day.

To start off, a couple of scenes from Seinfeld: a delightful moment while buying something expensive, and some post-purchase satisfaction.

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