06 February 2014


Created and compiled by Arshi Ansari, Account Planning Manager and Sarahana Sanchay, Account Planner (JWT, Gurgaon)


Steered by Mythili Chandrasekar, SVP & Exec. Planning Director (JWT, Gurgaon)

Indian advertising has always had whiter shirts, bigger cars, better food on the table. Is the neighbor's envy syndrome hitting the Indian family as a unit? As Indian families get more progressive, are they also becoming more comparative, competitive, creative?

We pick the brains of JWT planners collective, eavesdrop on families around us, do an extensive scan of media reports, track programming and compile 50 CHANGE MARKERS...

Take a look. And, let's get together to talk- add, comment, build, discuss implications, and opportunities for our brands. 

For the full report, please write to mythili.chandrasekar@jwt.com   

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