This year’s fest was a big, painful slap on Delhi’s face. Yes, of course, a lot of press/poster/radio was scam. But a good deal of work that won was great, solid brand work. Work that we all saw on TV or in the outside world. Kind of work that we seem to do a lot of, here in Delhi. But just not as well.
Why, Delhi did have Kit Kat (Squirrel), Airtel (relaunch films), Airtel DTH (Packing, Sardar, Bride) and Apollo Munich (Love Actually). Endless Goodbye picked up a metal as well. But 1 silver and a handful of shortlists was like nothing as compared to the work of Ogilvy Bombay or Leo Burnett Bombay.
But to feel the shame, you had to be there.
Appreciating KBC, Silent Jana Gana mana, Shubh Arambh when it played on the screen in front of the fraternity. Cheering the winners as they climbed up the glorious steps to pick up what they so truly deserved. And thinking where you went wrong to be only sitting in the crowd. It was a slap on Delhi is because a massive majority of great work seemed to have come from LB, Ogilvy, Mudra, Creativeland, Grey - all from Bombay.
And in there, perhaps is some fodder for thought for all of us advertising geniuses sitting here in Delhi.
There’s definitely a lot we are not doing right.