Real time data is a must to cope with anxious consumers during recessionary times. In an effort to provide exactly that, JWT started AnxietyIndex.com. The blog, authored by JWT planners around the world, chronicles how various brands have adapted their marketing, pricing and communication strategies to suit the recession-hit consumers.
Find out how some communities are teaming up to beat the recession in Singapore or how a lot of brands are resorting to price tactics around the world or how this era has given rise to "luxury shame" and how retailers in US are dealing with it.
While at AnxietyIndex don't forget to check out our anxietyindex Trends and Research page that maps out JWT's PoV on future recessionary trends.