JWT India and Youth Dynamix (Pvt) Ltd, a specialist WPP youth agency have joined forces to offer clients a specialist youth consultancy offering. It aims to launch an in-depth Trax study focused on the youth in India via a joint venture with Youth Dynamix. The study is the first step in assisting brands in developing strong youth strategies that dove tail their mainline strategy and allow youthful consumers an opportunity to build bridges to the adult brand.
The study will cover a host of categories, including Financial and Shopping Behaviour, Technology and Telecommunications, Media and Advertising, Lifestyles, Attitudes and Family Dynamics.
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