"How life has changed. It is a phrase that pops up all the time. In informal catch-ups, in keen-eyed research, in rehearsed presentations. Change is the emphatic, the rhetorical, the catalytic point of so many conversation on and with consumers. We decided to take it up. "
With contributions from JWT Planners, Shaziya Khan, JWT Planning, Mumbai, looks at 10 changes each in 10 spaces - Children, Mothers, Health, Food, Finance, Media, Automobile, Technology, Fashion and Travel.
For the full report, first published in Campaign magazine, write to Shaziya.Khan@jwt.com