Who would have known that a product like the band aid, used to heal messy cuts and wounds could actually become a fashion statement with a coolness quotient. Our colleagues at JWT Sao Paulo did just that. They roped in designer Alexandre Herchcovitch to design a line of high-fashion Band-Aids, which debuted at São Paulo Fashion Week and went on to become the accessory of the moment in Brazil, even among the unwounded. The success of the idea is prompting Client J&J to take it global.
And in Japan, JWT relaunched a brand in style . They came up with a lavish 7-minute mini film for relaunching Unilever's Lux brand in China and Japan. The film titled "Alchemist" stars Cathering Zeta Jones, and aims to build an emotional connection with young female consumers in both markets through a memorable storyline.
Coffee and Donuts is an initiative of Strategic Planning at JWT India. It has been an email read that shares perspectives with clients and colleagues.
Here we are now, so that we can talk to more people and so that all of us can talk to each other easily.We want to hear your point of view as much as we want to share ours.
We are posting all the earlier issues, since many people who come on new to the mailing list often ask for them.
JWT is one of the oldest and most prestigious advertising agency brands in the world, and was the first to be associated with anthropology and the study of consumer behaviour. It’s also the first ad agency in the world to recognize and embrace the new reality that, with time at a premium, advertising needs to focus not on catching people’s attention, but on buying their time. www.jwt.com
To study and understand the youth of India, arguably one of the most volatile yet influential segments in advertising and marketing terms, JWT India and Youth Dynamix, a specialist WPP youth agency, have joined forces to offer clients a specialist youth consultancy. For details, contact Shaziya.Khan@jwt.com
JWT India's IDEATOR: A proprietary tool for business-growing ideas
A proporietary business-oriented idea generating workshop. Based on key levers relevant to your business, drawing from a cache of case studies as stimulus and working with creativity tools, JWT and client teams workshop together to generate and evaluate business-growing ideas. For details, write to Shaziya.Khan@jwt.com
JWT India's proprietary tool : BRAND CHAKRAS
Brand Chakras ™ is the first eastern view of consumer behaviour and brand planning, based on a 2,000 year-old system from the Indian Upanishads – the Chakra system as laid out in Patanjali’s Yoga Sutras – the first system of understanding human behaviour based on the human body, that has never been applied to brands. For an overview,visit http://www.brandchakras.com/ for a repository of all reports and articles published visit http://www.chakrawatch.blogspot.com/ or write to Mythili.Chandrasekar@jwt.com
Contributing Authors
Anupama Koppar, JWT Delhi Aparna Jain, JWT Kolkata Atika Malik, JWT Delhi Jayanarayan, JWT Bangalore Mythili Chandrasekar, JWT Chennai Shaziya Khan, JWT Mumbai Subhra Ghosh, JWT Chennai Sudarshan B, JWT Chennai
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