Who would have known that a product like the band aid, used to heal messy cuts and wounds could actually become a fashion statement with a coolness quotient. Our colleagues at JWT Sao Paulo did just that. They roped in designer Alexandre Herchcovitch to design a line of high-fashion Band-Aids, which debuted at São Paulo Fashion Week and went on to become the accessory of the moment in Brazil, even among the unwounded. The success of the idea is prompting Client J&J to take it global.
And in Japan, JWT relaunched a brand in style . They came up with a lavish 7-minute mini film for relaunching Unilever's Lux brand in China and Japan. The film titled "Alchemist" stars Cathering Zeta Jones, and aims to build an emotional connection with young female consumers in both markets through a memorable storyline.
Click here to view the Lux Film.