Guy Murphy, Global Planning Director, JWT chaired the judging committee at this year's APG Creative Strategy Awards. In his article in Campaign, he sights examples from various APG entries in this year's competition to elicit the evolving role of Planning as a function in the industry.
Through the various APG entries he illustrates the various functions that planning has adorned in agencies across the world; from the Content planners at Mother to the Channel planners of McCann Erickson, from Cultural Planning at JWT Mumbai to BBH's brand of Behovioural Planning for Axe, Japan, planners seem to have done it all.
Click here to view Guy Murphy's article in Campaign that was published prior to the APG Awards ceremony.
Exhibiting Planning's rigorous strategic role as Cultural Planners, The Diamond Bride Case study from DeBeers India won a special prize and JWT won one of the only 5 golds at the APG Awards in London for the same paper.
Through the various APG entries he illustrates the various functions that planning has adorned in agencies across the world; from the Content planners at Mother to the Channel planners of McCann Erickson, from Cultural Planning at JWT Mumbai to BBH's brand of Behovioural Planning for Axe, Japan, planners seem to have done it all.
Click here to view Guy Murphy's article in Campaign that was published prior to the APG Awards ceremony.
Exhibiting Planning's rigorous strategic role as Cultural Planners, The Diamond Bride Case study from DeBeers India won a special prize and JWT won one of the only 5 golds at the APG Awards in London for the same paper.
