“Bite reality: Breaking 7 myths about the most wanted 700 million”. Ankit Vohra tackles myth by myth and argues systematically about the realities of rural Indian markets and takes a stance on the implications.
Will digital marketers find an audience unwilling to be empowered in rural India? Will online social networking have any relevance at all? How will the culture codes affect internet-mobile growth? Jitender Dabas asks searching questions in “When Rural met Digital”.
“Sense of self in Web2.0” … the face and the mask could be changing places. Shujoy Dutta on managing our public personas, the increasing role of feedback, and some food for thought for marketers.
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