JWT NY, has released its list of 80 things to watch in 2008.
"These people, products, places, services and shifts will help to define 2008," says Ann Mack, director of trendspotting at JWT."By examining what will resonate with people or drive their thinking and behavior, we can identify larger patterns that will shape all of our lives in the years to come. Love it or hate it, technology continues to be a common thread on our list, it drives the serendipitous randomness that throws up chance connections, groundbreaking discoveries and great business ideas."
JWT's list of 80 Things to Watch in 2008, in alphabetical order:
1. Africa (foreign investment and development in)
2. Antibiotic backlash
3. Assisted marriage
4. Beijing 2008
5. Blue replacing green as the environmental movement's color du jour
6. Brain exercises
7. British actress Keira Knightley
8. Carbon tax
9. Chinese hurdler Liu Xiang
10. Classical musician Gustavo Dudamel
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing
15. Country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim
17. De-teching
18. DJ Tiesto
19. DNA-based exercising
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue
22. E-mail etiquette
23. Facebook suicides
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy
27. Game 3.0 (gamer-generated global gaming)
28. Google's Android
29. Gossip Girl
30. Gphone
31. Green weddings
32. Higher education online
33. Hip-hop's Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis
36. Indian actress Deepika Padukone
37. Intellectual luxury
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss
43. Manga-inspired clothes
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow
47. Musicovery (music tailored to moods)
48. Myanmar
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan's Benazir Bhutto
52. Pantone's 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish
59. Sex and the City, the movie
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea,etc.)
62. Single men saying no to sex
63. Skype sex
64. Smart Cars in American cities
65. SNS (social network service) brand communities
66. Spanish actor Javier Bardem
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerbergcopycats)
79. Weak dollar/strong euro
80. Women juggling men
Showing posts with label Trends. Show all posts
Showing posts with label Trends. Show all posts
08 January 2008
Tech Talk 1: Shaleen Sharma, JWT Planning, Delhi
I remember seeing one of the communications about Toyota that proudly proclaimed Toyota as “The Machine that changed the world”. It did talk about Toyota, but in a way it also spoke about the sheer domination of the automobile category that defined popular imagination for much of the last century.
It is said that Americans romanticized their cars so much that till around 1950’s close to two thirds of all marriage proposals were actually popped up on the back seat of a car!But all this is set to change, with the advent of another machine that people call the mobile phone. If automobiles were objects of romanticization, mobile phones have become the objects of obsession.
The Guardian already estimates that at least 56 different functionalities have by now converged to that piece of handset you hold in your hand.But the question that is doing the rounds now is how is the next trajectory of mobility going to evolve? First came voice, followed by data, text and then came imaging, music and now we have live, real time video streaming!
The question begets the answer that with 3 billion users already logged in-what is the next killer app and how is it going to intersect with the modern day, time challenged consumer?Unlike computing, the innovation map within the mobility eco system is diffused. While Japan is known for its mobile services innovation, South Korea has successfully shown what mobile broadband innovation can do. Telcos in the US are known for mobile applications whereas Europe is taking the lead in design and fashion aspects of the device.
So, where does the centre lie? We have seen intelligent handsets that compute and smart phones that organize your schedule. Now phones will be used to relay information, encrypt data, compress video files and act as real time gaming devices! Recently, Nokia announced its global software and services push, with the launch of Ovi-its music and gaming download portal and MOSH-Social Networking site compatible to mobile phones.
Why would Nokia do so?
There are three consumer trends here:
* One is as Gartner correctly opined, that close to 60% of the value that a consumer pays for is now “services led” and “handset independent”. This means that there will be a complex mobile services ecosystem that will come into play.Surely Nokia doesn’t want to miss that. For example, In Japan, you can already pay your bills, swap your employee card and watch movies with your mobile. This trend is going to explode around the world.
* The second trend is of physical mobility. Nat Geo says that close to 85% of the world population is now always on the move, as compared to 70% in the 90s and 61% in the 80s! Of course, convenience is another big driver and therefore the term “mobile services”.
* The third trend is the web itself. A medium that spews information, is a repository of your personal records like banking and healthcare and is available anytime anywhere.
Serendipitously, the mobile phone is the gateway that links all these three trends seamlessly. Nokia seems to have realized earlier than most.But competition is awakening too. Apple will reportedly open the i-phone platform for other developers to create web applications. Google has recently launched its own standard for mobile operations called Android. The game is getting interesting and my guess is that Google because of its previous experience in web related advertising services is better positioned to leverage this opportunity than a hardware manufacturer like Nokia. But Nokia has always surprised analysts.
Coming up next on Tech Talk: how “mobile services” strategy for different players is going to pan out in developing countries like India.
It is said that Americans romanticized their cars so much that till around 1950’s close to two thirds of all marriage proposals were actually popped up on the back seat of a car!But all this is set to change, with the advent of another machine that people call the mobile phone. If automobiles were objects of romanticization, mobile phones have become the objects of obsession.
The Guardian already estimates that at least 56 different functionalities have by now converged to that piece of handset you hold in your hand.But the question that is doing the rounds now is how is the next trajectory of mobility going to evolve? First came voice, followed by data, text and then came imaging, music and now we have live, real time video streaming!
The question begets the answer that with 3 billion users already logged in-what is the next killer app and how is it going to intersect with the modern day, time challenged consumer?Unlike computing, the innovation map within the mobility eco system is diffused. While Japan is known for its mobile services innovation, South Korea has successfully shown what mobile broadband innovation can do. Telcos in the US are known for mobile applications whereas Europe is taking the lead in design and fashion aspects of the device.
So, where does the centre lie? We have seen intelligent handsets that compute and smart phones that organize your schedule. Now phones will be used to relay information, encrypt data, compress video files and act as real time gaming devices! Recently, Nokia announced its global software and services push, with the launch of Ovi-its music and gaming download portal and MOSH-Social Networking site compatible to mobile phones.
Why would Nokia do so?
There are three consumer trends here:
* One is as Gartner correctly opined, that close to 60% of the value that a consumer pays for is now “services led” and “handset independent”. This means that there will be a complex mobile services ecosystem that will come into play.Surely Nokia doesn’t want to miss that. For example, In Japan, you can already pay your bills, swap your employee card and watch movies with your mobile. This trend is going to explode around the world.
* The second trend is of physical mobility. Nat Geo says that close to 85% of the world population is now always on the move, as compared to 70% in the 90s and 61% in the 80s! Of course, convenience is another big driver and therefore the term “mobile services”.
* The third trend is the web itself. A medium that spews information, is a repository of your personal records like banking and healthcare and is available anytime anywhere.
Serendipitously, the mobile phone is the gateway that links all these three trends seamlessly. Nokia seems to have realized earlier than most.But competition is awakening too. Apple will reportedly open the i-phone platform for other developers to create web applications. Google has recently launched its own standard for mobile operations called Android. The game is getting interesting and my guess is that Google because of its previous experience in web related advertising services is better positioned to leverage this opportunity than a hardware manufacturer like Nokia. But Nokia has always surprised analysts.
Coming up next on Tech Talk: how “mobile services” strategy for different players is going to pan out in developing countries like India.
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