Cannes 2010 - Winning Case Studies from JWT

With more posts to come , here are two winning campaigns by JWT Italia and Capetown.

Heiniken - Auditorium by JWT Italia

Taking Consumer Engagement to the next level , the campaign idea by JWT Italia truly did made its Target Audience spend quality time with their favourite beer - Heiniken.

My First Book by JWT Capetown

The campaign not only instills the importance of ‘going green’ but it also contributed to the education of many underprivileged kids around the world.

Evolving Role of Planning at APG

Guy Murphy, Global Planning Director, JWT chaired the judging committee at this year's APG Creative Strategy Awards. In his article in Campaign, he sights examples from various APG entries in this year's competition to elicit the evolving role of Planning as a function in the industry.
Through the various APG entries he illustrates the various functions that planning has adorned in agencies across the world; from the Content planners at Mother to the Channel planners of McCann Erickson, from Cultural Planning at JWT Mumbai to BBH's brand of Behovioural Planning for Axe, Japan, planners seem to have done it all.

Click here to view Guy Murphy's article in Campaign that was published prior to the APG Awards ceremony.

Exhibiting Planning's rigorous strategic role as Cultural Planners, The Diamond Bride Case study from DeBeers India won a special prize and JWT won one of the only 5 golds at the APG Awards in London for the same paper.

JWT Shines Again With Creativity And Innovation

Ford's new commercials on Kinetic Design showcases JWT's prowess on blending strategy with great creatives. Kinetic Design is the new Ford design language, drawing car lines based on movement. The movement works as a central foundation of each piece and is the inspiration behind the executions. Under the heading "The movement inspires us”, a campaign was developed to inform the viewer what Kinetic Design is; the new design of the current high-end brands.

Check out Ford's commercials on Kinetic Design, one for each of it's brands.

Innovation was given new dimensions by both Nokia and Nestle's Kit Kat. While Nokia used a special ad to launch the new Nokia 5800, Kit Kat reinforced the concept of "Have a break, have a Kit Kat" with a new digital campaign.

Click here for the Nokia 5800 ad

Repositioning of Rakhi Sawant

Dr Anupama Wagh-Koppar, VP & Strategic Planning Director, JWT Delhi, illustrates how easily Rakhi Sawant repositioned herself successfully...
An exercise, brands struggle to do credibly, in the best of scenarios.

Click here to find out what lessons brands can learn from Rakhi's repositioning.