When was the last time you Ego Surfed?

Have you ever wondered what might come up when you Google your name, your blog or website? Or, how many times your blog has been searched for or looked up ?

EgoSurf.org loves egos and believes they need nurturing! “Egosurf helps massage the web publishers ego, and there by maintain the cool equilibrium of the net itself”, they say!
The ego ranking, they say, is arrived at by using “A highly secretive and complex algorithm developed over months of work, utilizing the best mathematics brains in Weston-super-Mare, to calculate the cubic volume (in cm3) of ego contained in your search engine experience.”




Take a look and enjoy this ego soothing, boosting or crushing experience as the case maybe!





http://www.egosurf.org/

The Prepared Mind

Monica’s super clean obsession hilariously brings out the hidden “control freak” side of the other wise normal individual. A refreshing idea for a cleaning product waiting to be taken?



And the effect our “ super-cleaner “ has on people living with her!

The Dove Onslaught

For the past couple of years, the Dove campaigns on “Real beauty” have been attempting to alter popular perceptions of women and beauty.

In continuation with this theme, Dove’s latest communication, centered on young girls, urges parents to “protect” their little girls from the harmful and self-deprecating messages of the “beauty industry”.

The global debate on the Dove commercial has been on these lines:
Critics state that, as a product, Dove isn’t herbal, organic or even seaweed-based so why is Dove supposed to be pure, safe and most importantly- not a part of the beauty industry? Added to this, Dove urges women to feel comfortable with their natural body contours, while selling anti-cellulite gels. It is still trying to sell beauty products at the end of the day, they say.
Supporters argue that, even if it is to sell beauty products, the attempt to boost the self-esteem of women and urging them to accept themselves “as they are” deserves praise. Their commercials do not feed on the “media-generated” inadequacies of the female form and thereby do not sell on the basis of insecurity or fear.

So is it genuine concern or just clever advertising?

Any Male In Sight ?




We start a new stream of thought here, looking at men from all angles! Over the next few months we will look at Men and the Seven Deadly Sins, What Men Chase, Male Bonding, Conflicts in Men, and more.

To start with, we bring you the latest wave maker in JWT: from JWT Paris, the feelings of a man looking at the woman welcoming the new member in their family, a portrayal of age-old father-son rivalry for... guess which category?