tag:blogger.com,1999:blog-8123582530748011618.post916674193706419577..comments2023-12-15T13:47:02.438+05:30Comments on Coffee and Donuts with JWT Planning: Purchase PathwaysMythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8123582530748011618.post-59027802519173696982007-10-04T21:17:00.000+05:302007-10-04T21:17:00.000+05:30Generally a function of familiarity with category ...Generally a function of familiarity with category (cameras vs detergents), extent of previous brand experiences and levels of loyalty (first time car buyer vs fifth time), and risks involved (house, car, holiday vs chocolate, dinner out).Also a function of different kinds of PEOPLE/psychological make-up and their innate decision making processes.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8123582530748011618.post-44185654108659059172007-10-04T16:06:00.000+05:302007-10-04T16:06:00.000+05:30HiAre these pathways a function 'involvement level...Hi<BR/><BR/>Are these pathways a function 'involvement levels/familiarity aspects with product/brand ? Do you think there exists a duality state - a battle going on in the consumers mind - want vs should battle. For example "this is what i need, but this is what i should buy" and hence the time delay .Anonymousnoreply@blogger.com